A very similar discussion regards the subject of privacy. It never interested me and I have only recently questioned my beliefs, previously built around the general thought “I do not care because I have nothing to hide”. In a short time it has been completely overturned: now I care about my data and not by chance I started using tools (browsers, plugins and so on) that work to ensure greater protection while surfing the net.
Why did I made this introduction? Because, illuminated by Brad Frost's Death to Bullshit, I'm now aware that the web is largely composed of sites that drown in a sea of crap:
and much, much more junk.
In this sea of excesses it's unfortunately easy to get lost and lose the point where the information you need is. Is all that advertising to make some money really necessary? Are all those invasive windows so damn essential? The answer in many cases is no! Why should a simple site like a personal blog be stuffed with so many superfluous and hateful elements (because yes, they just annoy the user)? Sites seem to scream at us when we visit them, while we would like instead a quiet navigation through their contents, without feeling oppressed by the suggestions of continuous pop-ups and advertisements. The web is a means of communication, a site is a collection of information. When creating a site, we must think first to the content, its real protagonist. A site serves precisely to communicate, and the recipient of this communication is the user who reaches us. Our task is to allow him to find what he needs in the simplest and most peaceful way possible.